About Us

A little bit about us

The company is owned by husband and wife team Mark and Fiona Pugh who in 2015 started Broad Lane Land Rovers Ltd to fulfill a life long ambition to work with Land Rovers. They spent a lot of time repairing rust to a standard which they would be happy to put their name to and a lot of time trying to find the best method of slowing down the rusting process and help preserve the vehicles they have grown to love.

They have seen first hand what poorly applied undercoating can do to a vehicle. From either too long between rust proofing, poor preparation, or just substandard product.

SRB (26)
SRB (23)
previous arrow
next arrow


In 2017 they became an approved Dinitrol® Treatment Centre and started South West Rust Proofing alongside its rustproofing specialist Garry to ensure that treatments are to the correct industry standard. Because of Garry’s expertise and skills, they decided to expand to allow all makes and models to be rust proofed.

In 2018 the company moved to Westbury, Wiltshire which allowed the company to further expand with more room to develop the existing processes.

In June 2020, the company opened its brand new workshop on its existing estate, increasing its capacity by adding two more vehicle lifting ramps and investing in over £100k worth of premises and equipment. They are now one of the biggest Dinitrol® Treatment Centre’s in the UK.

445 (4)


The Dinitrol® range contains specialist automotive rust converters, cavity waxes, and vehicle underbody wax coatings which have been tried and tested for over 70 years in Scandinavian countries where rust proofing is an essential service. The Dinitrol® product is now the popular alternative to the traditional Waxoyl and one of the UK’s leading rust proofing systems.

Our goal is to maintain absolute transparency from enquiry to completion of your vehicle’s treatment to ensure that you can be confident and drive away happy at the end of your treatment.